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Experience Economy: Moving Beyond Traditional Service with Cornerstone Vice President Chad Fraughton (#005)

If you're a lifestyle rich company, you inherently draw the attention of the best talent.

Welcome to the the 97th Floor Mastermind Interview Series where each week we sit down with one of the makers, thought leaders and visionaries behind the biggest and/or up-and-coming brands around. We talk about everything from business and marketplace insights to personal journeys, successes, failures and legacy.

In this episode we’re talking to Vice President and Executive Producer at Cornerstone AV, Chad Fraughton. Chad has over three decades of experience in what we now know as the experience economy method of creating delightful customer engagements through marketing initiatives. He is one of the most sought-after experts on creating live events, from staging and video, to broadcast, talent acquisition, after parties and incredible displays. He’s fostered a family-like culture at Cornerstone and demonstrates the leadership with equal part vision and empathy. Let’s jump in!

Show Notes

1:00 About Cornerstone AV

2:18 Chad’s start in audio and video production

4:18 The creative process

9:38 Crafting experiences

14:18 Getting started on a massive project

18:55 Investing in partners and clients/customers and creating exclusivity

24:55 Retaining talent and being a lifestyle-rich company

36:11 Staying ahead of technology

41:51 Finding focus within a sea of shiny objects

44:23 Blind leaps of faith and seeing trends

49:05 Chad’s thoughts on legacy

Links and Resources Mentioned

Learn more about Cornerstone

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Thank You For Listening!

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Shante Schroeder

Shante is the Director of Marketing & Communications at 97th Floor.

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