In order to build effective site content for Progenex, 97th Floor designed a strategy that included:
- In-depth keyword research
- Detailed content ideation
- Coordinated writing and design work
- Superior internal and external link building
97th Floor's strategy began with in-depth keyword research. From this research it became clear what kind of content would resonate with Progenex's target audience.
Creating effective content targeting the fitness market is easier said than done. To stand out in that crowd, you need content that is engaging, well written, and that catches the eye in just the right way. So 97th Floor brought their best content and design talent together and teamed them up with the Progenex content team to create the quality content they needed.
After publishing this content on the site, 97th Floor used relevant anchor text to build internal and external links to each new piece of content. From there, they waited to see how these changes would impact the Progenex site.